The dolls were made to compete with Mattel’s Polly Pocket and the line failed miserably. however, they attempted to release a toy line for girls in 2000 with Key Charm Cuties. Spin Master is a well known toy company, they have been around since 1994 and had success making toys mainly aimed for boys. Liv dolls were a line of fashion dolls manufactured and released by Spin Master in 2009.
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